Keeping this in mind, here are the five key elements to consider when designing your logo: 1. For example, on your business letterhead the logo can be big and bold, but the same logo also appears as a tiny circle on Instagram. The first step to designing your logo is to remember that a logo is placed on different platforms, so it should retain its identity no matter its size or placement. You want to make sure that your business logo looks great, but is also recognizable, no matter where it is. When you start thinking about the logo for your fitness and wellness business, you need to look at the bigger picture. Tips to design the perfect fitness and wellness business logo Looking for fitness and wellness email campaign ideas? Create and send powerful emails with Constant Contact when you sign up today. You get the picture, right? Now, let’s get into the details of how your fitness and wellness business can do just that – draw the attention of your customers, and compel them to connect with your business. Just looking at the logo, which one are you more drawn toward? If you’re looking for a spa which logo inspires calm and peace? Two options pop up: the logo for one is a soothing blue hibiscus flower, and the other one displays a fiery red dragon. Let’s say, you’re looking for a spa near you.
Just as signs on the road lead us to the right place logos can lead customers to the products and services they seek.įor the fitness and wellness industry, logos can not just draw customers in, but also have the power to inspire confidence, reflect a sense of well-being, and project the brand’s vision. Logos and visuals have the power to create that instant association between a brand and its customers. You can even create branded email templates for your email marketing campaigns. Whether they spot your physical store, your ad that pops up on a social media feed, or your poster at an event, they’ll know it’s you. In the same way, I could be traveling in any part of the world, not know the local language at all, but as soon as I see that round green and white logo, with a woman’s face, I know I can get my cup of Starbucks coffee.Īs a small business owner, you can create that instant click with your customers with a well thought out, relevant, and catchy logo.
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In fact, our brain processes visuals 60,000 times faster than text.Ī purple door with a vintage yellow frame around the peephole immediately reminds me of my favorite TV show, Friends. You may not even realize a visual is permanently stored in your mind, until you see it pop up somewhere. It’s amazing how our brain stores and processes numerous visuals, every single day.